Največ se naučimo na napakah, dobro je, če niso naše

Zadnje čase veliko govorim o učenju na napakah, ki ga imam za najučinkovitejši način, kako se podjetniki nekaj za vedno naučimo. Najprej nekaj misli, zato, da se bomo prav razumeli…

• Napake so lahko nekaj dobrega le, če nastanejo kot del oz. posledica kreativnega procesa.

Torej če želiš nekaj narediti bolje, vendar se izkaže, da nisi imel prav. Napak, ki nastanejo zaradi brezbrižnosti, malomarnosti ali lenobe pa seveda ne smemo tolerirati.

• Napake so lahko učno orodje le, če se iz njih nekaj naučimo, ne pa, če kar naprej ponavljamo iste.

• Naučite se učiti iz tujih napak.

Lastne napake so seveda najučinkovitejše, saj si lastno bolečino najbolj zapomniš. Vendar to ponavadi preveč stane in predolgo traja. Zato vsem podjetnikom priporočam, naj se navadijo učiti iz napak drugih podjetnikov.

Ko beremo zgodbe drugih podjetnikov, se največkrat z občudovanjem zapičimo v njihove uspehe, pametne odločitve in neverjeten občutek za to, kaj je najbolje za podjetje. Ampak to je bullshit. Vsaka uspešna zgodba ima za seboj številne napačne odločitve. In izkušeni podjetniki se z leti naučijo govoriti tudi o njih.

Zato berite case study-je, biografije, članke in glejte videe podjetnikov, ki so vam zgled in tudi tistih, ki jih ne marate in poskušajte razumeti, kakšne napake so delali.

Pred kratkim sem v enem newslettru naletel na nasvete izkušenih podjetnikov o tem, kako začeti s svojim podjetjem. In k sreči avtorji niso spraševali le po nasvetih in dobrih praksah, ampak so postavili tudi odprto vprašanje “I wish I had known…”. Posebej zanimivo se mi je zdelo, da večina vprašanih podjetnikov ne prihaja iz tehnološkega sveta, ampak so izkušnje zelo podobne tem, ki bi jih navajal tudi jaz.

I wish I had known…

There’s a big difference between building a product and building a company. Many people in Silicon Valley start off by wanting to build a product without realizing that the key is to be able to build a company. Products involve features, but companies involve strategy, people, and a host of other things. When you start off, realize that the best companies come from people who focus on company building, not just product building.

– Kevin Systrom, Instagram co-founder

What we did not know in the beginning actually helped us. Since we both practiced law for many years before we started the survey, we weren’t restricted by the traditional thinking of publishers and were able to create a new model for our business.

– Tim Zagat, Zagat Survey co-founder

That it sometimes takes a lot longer for the rest of the world to catch up to what you knew all along. Fortitude and plain old faith is everything at the very beginning.

– Christene Barberich, Refinery 29 co-founder

Many people think that the most important part of a startup is the initial idea (you often hear ‘I want to start a company but don’t have any ideas’). What they don’t realize is that coming up with ideas is actually the easy part—the hard part is executing on them.

– Dave Gilboa, Warby Parker co-founder

When we were starting out, I was introduced to a lot of people. Admittedly, I was a little afraid that some of these meetings would be a distraction, given all that we had to do to build the business. As it turned out, we made some of our most important connections through these “blind dates.” We got connected to a fantastic product design team and one of our major investors. I would encourage new entrepreneurs keep an open mind and do those meetings because you never know where they can lead!

– Sandra Oh Lin, Kiwi Crate

I wish I had known that passion makes up for experience. In terms of hiring, if the person you’re considering bringing on to the team has years of experience and an amazing resume, it won’t get you anywhere unless this person is also as committed to and excited about the business as you are.

– Jessica Herrin, Stella & Dot founder

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